Fair that gave results!

Everyone knows it’s results that count. Which explains the high ratings for the Student & Knowledge Fair. All the exhibitors - a full 100 per cent - were pleased with the outcome of Student & Knowledge 2008. You can’t say better than that!

Despite the financial crisis and the economic recession, the Student & Knowledge Fair hit a new peak in 2008, scoring 11,900 visits, almost exactly the same as the previous year.

But don’t think they were the same visitors. An overwhelming majority were final-year high school students who were visiting the fair for the first time. Most of their predecessors found what they were looking for - places in higher education and a career - when they came to the 2007 event, so they didn’t have to come in 2008.

Although each year sees a new ‘generation’ of visitors, there is a large hard core of exhibitors, many of whom come back year after year. The reason is simple: it pays off. This is clearly reflected in the results of a survey of 83 exhibitors conducted by Detector Market Research & Consulting at the Student & Knowledge Fair 2008.

All respondents (except six who did not take part) gave high marks when they assessed the results achieved and the probable outcome of their visitor contacts. In fact, 28 per cent answered ‘very good’, 46 per cent ‘good’ and 19 per cent ‘satisfactory’.

Testimonials

Folkuniversitetet
Folkuniversitet is an adult education association. It packed its stand with all kinds of activities, from sewing, sculpting and silversmithing to gilding, life-drawing and singing. And attracted some 1,500 visitors.

Kriminalvården (Swedish Prison & Probation Service)
“This was absolutely the right forum for us,” says Bengt Herrman, Kriminalvården’s Regional Personnel Expert. “I would never have imagined that we would arouse so much interest. At the same time, I’m surprised at how little people knew about our line of work.”

Sjöfartskaravanen (Shipping Caravan)
Sjöfartskaravanen was the name of the campaign when a total of 37 companies, agencies and organisations came together to promote Swedish shipping on a joint stand. Naturally, the stand theme was maritime.

Högskoleverket (Swedish National Agency for Higher Education)
Högskoleverket has been assigned by the Swedish Government to promulgate information about higher education. So exhibiting at the Student & Knowledge Fair is virtually automatic.

University of Borås
An inviting setting, with cushions, sofas and high tables, attracted some 3,000 visitors to the University of Borås stand. Belma Kratovic, Exhibition Manager at the University, was more than satisfied with the outcome: “Time just flew by. There were eight of us on the stand, and we were kept busy all the time.

Samhällsbyggarna (Builders of the Future)
The building industry is one of the industries that are most sensitive to swings in the economy. But faith in the future rules! In line with this, eight players took part in a joint promotion - Samhällsbyggarna - at the Student & Knowledge Fair 2008.

Swiss Hotel Management School
Swiss hotel schools are famous. SHMS in Montreux is no exception; its courses in hotel management are amongst the most highly reputed in the world.

GildaSkolan (Gilda International Beauty School)
GildaSkolan, with training centres in Stockholm, Göteborg and Malmö, exhibited at the Student & Knowledge Fair for the first time in 2008. Visitors were offered a free massage, make-up, and eyebrow and eyelash treatments on the stand. And the queues were long.

Levande Bibliotek (Living Library)
‘Borrow a Job’ gave visitors the opportunity to get inside information on all kinds of careers from people who were already working in those jobs. The scheme was a brand-new initiative organised by Göteborg Region in association with the Student & Knowledge Fair.

Read more »

Selected ratings

• 52% thought that the Student & Knowledge Fair will continue to grow
• 80% felt that the fair has become more interesting in recent years or retains its standard
• 87% said that they didn’t have to think twice about exhibiting at the fair
• 92% will ‘definitely’ or ‘probably’ exhibit next year
• 93% described the event as ‘strong’ or ‘very strong’

High average ratings

Exhibitors rated the Student & Knowledge Fair on a 5-point scale*. Here are some of the averages:

• Project team: 4.4
• Atmosphere at the fair: 4.2
• Service and treatment: 4.2
• Visitor quality: 4.1
• Overall impression: 4.0

* 5 highest, 1 lowest

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