Meetings@TUR:

All you want to know about meetings - in one place

A potent new meetings venue will be launched at TUR 2009. “We’ll go full out and dedicate the entire H Hall for the meetings industry,” says Lise Backby Moberg, Marketing Manager, TUR 2009. The drive will comprise two full days in a completely new creative meetings environment.

•• TUR has invested heavily in the fast-growing meetings industry in recent years. In previous years, a special day was reserved for seminars, guest speakers, awards, etc.

“We’ve received lots of positive feedback, and interest has just kept on growing, as has the number of participating partners. So we felt that 2009 would be just right for a full-scale drive,” says Lise Backby Moberg.

•• TUR 2009, 19-22 March, at the Swedish Exhibition Centre, in Göteborg, will see the introduction of a section entitled Meetings@TUR. The special in-fair event will take place 19-20 March, and everyone and everything to do with the meetings industry will be brought together in a single hall. In addition, it will also feature a series of lectures and on-stage activities, a high-class lounge, relaxing massage, etc.

“This will be a creative and stimulating meetings environment. And it will include lots of meetings-oriented technological innovations,” explains Lise Backby Moberg.

“We will also make it easier and cheaper to take part. It doesn’t have to cost so much; a simple high table will suffice in many cases.”

•• Meetings@TUR will begin Wednesday 18 March with the international programme - Association Meetings Day & Corporate Meetings Day - with an audience of specially invited congress and business meeting buyers, both national and international.

Meetings industry latches on to Sweden
Form new relationships, listen to, and be inspired by notable speakers. Take the opportunity to be on the spot when the focus is on Sweden as a host country for meetings. You will be in the company of leading meeting planners and organisers from Scandinavia, the UK and Germany. The event will take place 18 March 2009. Choose between a half-day and a full day. Programme »

Meetings@TUR will continue up to and including Friday 20 March.
Here are some of the highlights:

> Paul Bridle, inspiring speaker on leadership. Voted No. 12 of the Top 20 Most Influential Leadership Gurus of 2008 (18 March).
> Elling Håmsö, European ROI Institute. Will speak on the meetings of the Facebook generation. Dizzying insights that are bound to grab the listeners (15.30, 19 March).
> David Hornby, Commercial Director of Visit London. Will speak on the importance of meetings and events in building a destination’s brand (11.00, 20 March).
> Trend Report, 2009 (14.00, 20 March).
> Meeting Planner of the Year Award (at 14.45, 20 March).
> Avisita Inspiring Meeting Concept Competition (at 15.15, 20 March).

•• The primary target audience for this initiative is made up of people who plan meetings - travel and meeting managers, conference managers, event managers, marketing managers, human resources managers, etc.

Exhibitors include event, congress and conference organisers, business travel companies, hotels, residential course centres, restaurants, entertainment agencies, caterers, furniture suppliers, etc.

Want to know more? Send a mail to Lise Backby Moberg, Marketing Manager, TUR 2009, The Swedish Exhibition Centre, lise.backby.moberg@svenskamassan.se