Effective marketing right on target
The marketing of TUR 2010 will have both general breadth and specific focus. Trade visitors and the public will be worked on in a variety of effective ways. And with an address register that is by far the best in the Scandinavian travel industry, we can direct our marketing activities with great precision at each target group.
Personal invitations to all managing directors, corporate travel managers, and production managers at travel agencies/tour operators.
Invitations to travel trade employees, previous TUR visitors, conference buyers and corporate travel buyers, coach companies and IT companies.
Discounted admission tickets to customers selected by exhibitors.
Advertising in leading Scandinavian and international trade press and daily press.
Outdoor advertising.
Visitor activities. Heavily advertised in-fair visitor activities, including competitions, travel auctions and entertainment.
TUR Party. Popular party for exhibitors and trade visitors.
Press, radio and TV. Our active PR work traditionally pays off in very good coverage by all media.
Web site. The TUR web site just keeps on getting better with new, useful services being added all the time. And the number of site visitors is growing by leaps and bounds.
Digital newsletter for visitors.