Fusion attracts strategic visitors
The Swedish Exhibition Centre is now developing the new Fusion concepts. We are supplementing the conventional concept for industrial fairs with a facility tailored to attract strategic visitors. It´s not a design exhibition and not a traditional industrial fair. It´s a mix of both.
Material Fusion
Following the success of Wood Fusion in combination with the Wood Products and Technology fair at the Swedish Exhibition Centre in Gothenburg, August 2008 we are now launching Material Fusion as a complement for the industrial trade fairs: Scanplast, Design Engineering and Electronix.
This time, we are placing the emphasis on materialisation, and focusing on the entire value chain from initial idea to finished product. Creating cross-breeding between meetings, competences and industrial knowledge.
The fusion concept aim to attract the strategic visitors, drawing in decision-makers who define the appearance of the products and buildings of tomorrow.
Target Groups
- Industrial Designers
- Product Developers
- Architects
- Project Managers
- Purchasers
- Design Managers
- Production Managers
- Material Strategists
- Marketing Managers
- Product Owners
– Material Fusion; what does the name actually stand for?
“Fusion between people generates inspiration, ideas and knowledge. Fusion between materials generates new features and solutions. A cross-breed so obvious in any successful product development process!”
Anders Breitholtz
Anders Breitholtz, CEO of RÅVARA, partner in the Material Fusion.
Expo Stand Standardised showcase m2
An EXPO STAND is a standardised showcase that provides you with an easily accessible display area that the target group is sure to find attractive.
The EXPO STAND package contains:
- Exhibition surface; 4 x 4 metres + 2-metre rear wall
- Rear wall with edging profile for material
- Podia in four different heights, depending on the material
- Standing table with two chairs
- Your logo printed on the rear wall
- Electricity connection
- Lighting
You can also use tailored areas for VIP events and mingling. In addition, you have the opportunity to advertise in our newsletter at a special low price, and you will have access to other display options in collaboration with the Swedish Exhibition Centre.
Brand Box Designed showroom m2
With the BRAND BOX, you have an entire room to devote to your brand, your products and your services. The BRAND BOX is designed to appeal to the target group and is more of an installation than a simple exhibition. It allows you to give visitors the chance to experience the full force of your brand in a tailor-made showroom.
The BRAND BOX package contains:
- Individual solutions in each cube, display surface: 6 x 6 x 4 metres
- Professional design consultation and shaping 16 hours included
- A seating area, information signs and your logo outside the Brand Box as well
- Exposure on www.materialfusion.se
- Electricity connection
You can also use tailored areas for VIP events and mingling. In addition, you have the opportunity to advertise in our newsletter at a special low price, and you will have access to other display options in collaboration with the Swedish Exhibition Centre.
In addition to viewing all the inspiring displays, you will have the opportunity to listen to debates and lectures from exciting speakers. This is truly an experience you don’t want to miss! Welcome to Material Fusion, March 10–12 2009 in Gothenburg, Sweden.