Press invitation to Scanpack, 23-26 October 2012, at the Swedish Exhibition & Congress Centre, Gothenburg
Interest in this year’s Scanpack, 23-26 October, at the Swedish Exhibition & Congress Centre, is higher than for many years. The fair, which will feature 530 exhibitors on 430 stands, will cover almost 19,000 square metres, all of 1,000 square metres up on 2009.
This year’s fair will put strong focus on packaging innovations, packaging, smart packaging materials and sustainable development. There will also be a lot of emphasis on packaging design, a feature that now affects virtually all sectors.
Two years ago, Iggesund Paperboard challenged the design industry with its ‘Black Box Project’. The first two agencies to take up the gauntlet - create an exciting interior for an already specified black box - were Landor in Paris, and van Heertum Design, Tilburg, Holland.
Their creations were unveiled in Paris. The project was then continuously developed, challenging new designers, and leading to new exhibitions in some of the world’s most influential design cities.
“From being a small phenomenon, the exhibition has grown so much that it now requires two truck and trailer rigs to transport it,” says Staffan Sjöberg, PR Manager at Iggesund Paperboard.
So far, the exhibition has been shown in Paris, London, New York, Amsterdam, Hamburg and, as recently as last spring, in Milan. And now it will be seen in Gothenburg, at Scanpack.
Extensive, free seminar programme open to all visitors
The programme will feature three hot subjects: Innovation, Sustainability, and Trend – Market - Design. Participating companies will include Landor, Open Communication, Coca-Cola, Fuji Film, Coesia, Iggesund Paperboard, Innventia, Chalmers University of Technology and Collabra.
Lots of interest from abroad
This year’s Scanpack has attracted record interest from visitors from abroad. Delegations from China and Japan are especially noteworthy. The Chinese delegation is composed exclusively of CEOs or board members. The Japanese delegation, with more engineers and product managers, has a somewhat stronger focus on technology.
In addition to these delegations, Invest Sweden has arranged single-company visits for four companies from India, plus a visit from one of South Korea’s top food and packaging companies.
There is great interest in Swedish packaging technology, and Japanese companies, for instance, see Sweden as an ideal starting point for breaking into the Scandinavian market.
Press Centre
Our Press Centre is easy to get to via the Main Entrance (Mässans Gata 20). There, you will have access to computers, as well as press material from exhibitors. Digital press material and pictures can be found on www.scanpack.se under the heading Press.
For accreditation to Scanpack please go to press@svenskamassan.se or contact the Press Centre when you arrive at the fair. The Press Centre will be open 23-26 October.
If you need a photographer, we can recommend Adam Lundqvist. Contact him before the fair to be sure of availing yourself of his services Tel +46 (0)705 41 81 65.
Opening hours
Tuesday-Thursday, 23-25 October, 09.00-17.00
Friday 26 October, 09.00-15.00.
Welcome to Scanpack!
Swedish Exhibition & Congress Centre
Information Department
Annika Orgert Sofia Pettersson